Portfolio
Discogs
The world's leading music discovery and record collecting platform empowered by a community of obsessed music fans.
Brief
Support the Q3 Marketing objective to promote the Summer Flash Sale.
What I Did
I created paid social ads on Meta promoting the Summer Flash Sale and targeting Discogs users who had made a previous purchase but not within the last 180 days.
Results
The paid social ads I ran were the 4th place source of acquisition and drove 72% of the pageviews and 63% of the transactions that came from social with a CTR of $0.11.
Discogs
The world's leading music discovery and record collecting platform empowered by a community of obsessed music fans.
Brief
Support the Q4 Marketing objective to promote the November Flash Sale.
What I Did
I created paid social ads on Meta (Facebook & Instagram) and TikTok promoting the November Flash Sale and targeting Discogs users who had made a previous purchase but not within the last 180 days. I helped create video assets in Canva to promote the November Flash Sale on new advertising platforms. I worked with Sales Rep to get all 25 participating shops to promote the sale on their socials as well.
Results
My paid social ads generated 331k impressions and 6.9k pageviews for the November Flash Sale. Compared to the Summer Meta ads, the November Meta ads drove 96% more impressions and 10% more landing page views. Meta ads had a CPC of $0.10 and TikTok ads had a CPC of $0.51.
Hi-Chew
A soft, double-layered chewy fruit candy made by the Japanese confectionary company Morinaga & Company.
Brief
Increase awareness about new Hi-Chew flavors and stores locations where people can purchase the candy.
What I Did
I built paid social ads on Meta targeting Gen X and Millennial household shoppers in the U.S.
Results
Increased impressions on Hi-Chew's social accounts and higher traffic on the Store Locator page.